Stanley Bing (Harper Collins).
*lean más acá*
Advertising Executive:
Create perceived need/value for inherently generic or worthless products
$$: Ground-level workers with writing ability move quickly to the top, immediately snagging low to mid-six figures; those who can spin mythological concepts surrounding quotidian household objects can command up to seven figures.
The upside: Great expense account living, see your handiwork everywhere, the wonderful feeling of being creative and corporate at the same time.
The downside: Must take meetings with the AFLAC duck*.
The dark side: You're considered a dinosaur at forty.
____________________
* Famosa campaña para una Compañía de Seguros norteamericana, en la que asociaron la sigla de la empresa con la onomatopeya "quack" de un pato, dando por resultado que en el comercial aparecía un pato quackeando, instalándose como ícono y un ejemplo de publicidad exitosa por la gran repercusión que tuvo.
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